Campaign intelligence that compounds

Your campaigns benefit from pattern recognition across thousands of similar B2B campaigns—while maintaining complete competitive privacy.

No historical data required. Results from day one.

Specialized in partner/channel marketing for AWS, Google Cloud, and Microsoft ecosystems

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The Problem With Traditional Digital Marketing

Generic Benchmarks Are Worthless​

Industry averages tell you nothing. "22% email open rate for B2B software" combines everything from solo consultants to Fortune 500. Meaningless statistical noise.

Testing is Too Expensive

Traditional agencies charge per asset. Want 5 headline variations? $1,500. Need 8 banner sizes? $2,400. So testing doesn't happen.

Channels Optimized in Isolation

LinkedIn against LinkedIn benchmarks. Email against email benchmarks. Nobody shows you how channels lift each other.

Managing partner/channel campaigns?

Traditional agencies don't understand co-marketing requirements, partner program compliance, or how to drive leads that actually convert for cloud partnerships.

Cadence B2B transforms campaign performance through four integrated technologies that create compound advantages traditional agencies cannot replicate.

Your campaigns learn from thousands of similar campaigns from the jump. No historical data required.

Find What Actually Works

Pattern recognition that finds campaigns "rhyming" with yours across multiple dimensions—not generic industry averages

AI That Thinks Strategically

Multi-LLM orchestration that applies pattern insights through strategic AI—guided by 25+ years of B2B marketing expertise

Test Without Limits

Creative asset generation at impossible scale with unlimited variations across all formats

Deploy, Measure, Improve

Campaign orchestration and performance intelligence that deploys across channels and feeds learning back into the system

Rhymesourcing™

Instead of meaningless benchmarks, get insights from contextually similar campaigns while maintaining complete privacy protection.

Cadence Intelligence™

The best AI model for each task (Claude, GPT, Gemini, and more!), validated by human experts, delivering strategic recommendations in days.

Resonance Studio™

Test 10 headline variations for the cost of creating 1. No itemized charges. No barriers to optimization.

Velocity Engine

We deploy campaigns, measure performance, and feed data back into Rhymesourcing™—improving pattern recognition with every execution.

FAQ

Cadence B2B is an AI-native marketing intelligence firm that helps agencies and brands optimize B2B campaign performance through four proprietary technologies: Rhymesourcing™ (pattern recognition), Cadence Intelligence™ (strategic AI), Resonance Studio™ (creative generation), and Velocity Engine (campaign orchestration and analytics).

We transform how campaigns are planned, executed, and optimized through multi-dimensional pattern recognition that finds campaigns similar to yours—not generic industry benchmarks—and applies those insights through AI-powered execution.

We specialize in partner/channel marketing for cloud ecosystems (AWS Partners, Google Cloud Partners, Microsoft Partners) and understand the unique challenges of co-marketing programs, partner lead requirements, and marketplace dynamics.

All while maintaining complete privacy protection.

Four key differences:

Zero media markup – We pass media costs through at exactly what platforms charge. Complete transparency. We profit from strategic value, not hidden margins.

Unlimited creative testing – Traditional agencies charge per asset ($1,500 for 5 headline variations, $2,400 for banner sizes). We include unlimited variations in our strategic engagements. Test 10 headlines for the cost of creating 1.

Pattern-based intelligence – Instead of generic industry benchmarks, we use multi-dimensional pattern recognition to find campaigns structurally similar to yours. Your campaigns benefit from thousands of anonymized patterns—from day one. No historical data required.

Compound learning architecture – Every campaign contributes to our pattern database (anonymized), making insights smarter for everyone. The intelligence compounds continuously.

Partner marketing expertise – We understand partner/channel marketing complexity that traditional agencies miss: co-marketing requirements, partner program compliance, cloud marketplace dynamics, and how to drive partner leads that actually convert.

AI-native means we built our entire platform from the ground up with AI as the core architecture, not as an add-on to existing processes.

What this means practically:

  • Multi-LLM orchestration (we use Claude, GPT, Gemini—the best AI for each task)
  • AI-powered pattern recognition methodology (Rhymesourcing™)
  • Automated creative generation at scale (Resonance Studio™)
  • Real-time optimization recommendations (Cadence Intelligence™)

What this doesn’t mean:

  • We’re not just using ChatGPT for copywriting
  • We’re not bolting AI onto traditional agency processes
  • Human expertise validates every AI output (25+ years of B2B marketing experience)

We serve three primary audiences:

For Marketing Agencies:

  • Traditional digital agencies adding AI-native capabilities
  • Agencies managing $15K+ B2B campaigns
  • Agencies wanting white-label or transparent “Powered by” partnerships
  • Agencies seeking 40-50% margins without media markup conflicts

For B2B Brands:

  • Mid-market to enterprise B2B companies
  • Tech, SaaS, professional services, manufacturing, healthcare IT
  • Marketing teams frustrated with generic benchmarks and expensive testing
  • Companies wanting complete transparency in media spend

For AWS Partners, Google Cloud Partners, Microsoft Partners:

  • Cloud ecosystem companies navigating partner marketing requirements
  • Partners needing co-marketing campaigns that satisfy program requirements
  • Partners struggling to generate qualified leads through cloud marketplaces
  • Partner marketing teams managing complex multi-partner campaigns

You have two options:

Option 1: White-Label (Fully Invisible)

  • We work completely behind the scenes
  • You maintain 100% of client relationship
  • Your branding on all deliverables
  • Clients never know we’re involved
  • You position as your own capabilities

Option 2: Transparent / “Powered by Rhymesourcing™”

  • You acknowledge partnership
  • Leverage our brand and technology credibility
  • Position as strategic advantage
  • Some clients prefer knowing AI is involved
  • “We partner with Cadence B2B for AI-native execution”

Your choice. Many agencies start white-label and transition to transparent as they see results.

No. Zero media markup.

We pass media costs through at exactly what platforms charge. Complete transparency down to the invoice level.

Why this matters:

  • Traditional agencies mark up media 10-30%, creating incentives to increase spend
  • We profit from strategic value and results, not bigger budgets
  • Perfect alignment with client interests
  • You see true cost optimization opportunities (CPC, CPM, CPA)

How we make money: Value-based pricing for strategic intelligence, creative execution, and campaign orchestration. Not hidden margins on media spend.

Three simple steps:

Step 1: Schedule Consultation (30 minutes)

  • Tell us about your campaign or portfolio
  • We explain how our technologies apply
  • Determine if we’re a good fit

Schedule a Consultation

Step 2: Campaign Briefing & Analysis (Week 1)

  • Provide campaign details and objectives
  • We run analysis to identify pattern-based optimization opportunities
  • Present approach recommendations

Step 3: Decide on Engagement (Week 2)

  • Define scope and timeline
  • Kick off campaign work
  • See results in 10-14 days

No long-term contracts required. Start with one campaign, scale from there.

Yes. We support all major B2B marketing channels:

Paid Media:

  • LinkedIn Advertising (Sponsored Content, InMail, Display)
  • Google Ads (Search, Display, YouTube)
  • Programmatic Display & Native
  • Connected TV (CTV) and OTT
  • Digital Out-of-Home (DOOH)
  • Audio (Programmatic, Podcast, Streaming Music)
  • Retargeting across platforms

Owned/Earned:

  • Email Marketing & Nurture Campaigns
  • Landing Pages & Conversion Optimization
  • Content Marketing & SEO
  • Social Media Organic

Integration & Analytics:

  • Marketing Automation (HubSpot, Marketo, Pardot, ActiveCampaign, etc.)
  • CRM Integration
  • Multi-touch Attribution
  • Analytics & Reporting Dashboards

Partner/Channel Specific:

  • Cloud marketplace campaigns (AWS, Google Cloud, Azure)
  • Partner portal integration and co-marketing compliance
  • Partner lead nurture and scoring
  • Joint value proposition development

We optimize how channels work together, not just individually.

We don’t rely on a single AI model. Different Large Language Models excel at different tasks, so we strategically select the optimal AI for each function. Some examples:

  • Claude models → Strategic thinking and nuanced content development
  • GPT-5 → Creative variations and alternative approaches
  • Gemini → Data analysis and statistical pattern recognition
  • Specialized models → Task-optimized AI for specific content types (Mistral, Llama, Grok, etc.)

Why this matters:

  • Best performance for each task (not one-size-fits-all)
  • Vendor independence (not locked into one AI provider)
  • Cost optimization (different models have different pricing)
  • Future-proof (can integrate new models as they emerge)
  • Redundancy (no single point of failure)

All AI outputs are validated by human marketing experts before delivery.

Yes. Partner and channel marketing is one of our core specializations.

Why partner marketing is different:

  • Co-marketing requirements and partner program compliance
  • Messaging must drive action from technical buyers (ITDMs, DevOps, Cloud Architects)
  • Cloud marketplace dynamics (AWS Marketplace, Google Cloud Marketplace, Azure Marketplace)
  • Partner lead quality matters more than volume
  • Traditional agency approaches fail to address these complexities

Our partner marketing expertise:

  • 25+ years managing partner marketing campaigns in AWS Partner ecosystem
  • Deep understanding of cloud partnership requirements and co-marketing programs
  • Specialized knowledge of technical buyer personas and decision-making processes
  • Experience creating campaigns that satisfy partner program requirements while delivering real ROI
  • Pattern recognition trained on partner/channel campaign performance data

We speak partner marketing fluently—not as an add-on, but as a core competency.

No. Zero historical data required.

This is one of the biggest advantages—especially for agencies. Traditional optimization requires extensive historical performance data, but many clients don’t share detailed metrics or give qualitative feedback like “went well” instead of hard numbers.

Rhymesourcing™ is different:

Your campaigns benefit from pattern intelligence across thousands of similar campaigns—from day one. We use multi-dimensional pattern recognition to find campaigns structurally similar to yours based on:

  • Audience characteristics and targeting approach
  • Campaign objectives and context
  • Message strategy and positioning
  • Channel mix and execution approach
  • Partner/channel marketing requirements (if applicable)

What you provide:

  • Campaign brief (audience, objectives, messaging, channels)
  • Creative guidelines and brand voice
  • Budget parameters

What we provide:

  • Pattern-based optimization recommendations from similar campaigns
  • Strategic guidance informed by proven approaches
  • Creative variations that test what’s worked elsewhere
  • Results from day one

Your client’s “soft” feedback is fine. We’re not dependent on their historical data because we’re bringing pattern intelligence to the table.

As you run campaigns with us: Your performance data (anonymized) contributes to our pattern database, making the system smarter for everyone. But you don’t need historical data to start.

You have two options:

Option 1: White-Label (Fully Invisible)

  • We work completely behind the scenes
  • You maintain 100% of client relationship
  • Your branding on all deliverables
  • Clients never know we’re involved
  • You position as your own capabilities

Option 2: Transparent / “Powered by Rhymesourcing™”

  • You acknowledge partnership
  • Leverage our brand and technology credibility
  • Position as strategic advantage
  • Some clients prefer knowing AI is involved
  • “We partner with Cadence B2B for AI-native execution”

Your choice. Many agencie

Absolutely. Privacy and security are core to our architecture.

Data protection:

  • All campaign data is anonymized before contributing to pattern intelligence
  • Only performance patterns are extracted, never actual content or competitive details
  • PII sanitization ensures client confidentiality
  • Enterprise-grade security on 100% AWS infrastructure

What we never share:

  • ❌ Actual email content or creative assets
  • ❌ Specific company performance metrics
  • ❌ Individual campaign ROI or conversion data
  • ❌ Customer lists or contact information
  • ❌ Proprietary business strategies or positioning
  • ❌ Competitive intelligence about specific companies

What we extract (anonymously):

  • ✓ Structural performance patterns (anonymized)
  • ✓ Statistical performance ranges (aggregated)
  • ✓ Optimization opportunity indicators (generalized)

You benefit from pattern intelligence without exposing competitive information.

100% on Amazon Web Services (AWS).

Why this matters:

  • Enterprise-grade security and reliability
  • Scalable infrastructure that grows with demand
  • SOC 2 Type II compliance framework
  • GDPR and CCPA compliant data handling
  • 99.99% uptime SLA

Our AWS services:

  • Amazon S3 (data storage)
  • Amazon RDS/DynamoDB (databases)
  • AWS Lambda (serverless compute)
  • Amazon SageMaker (ML platform)
  • Amazon Bedrock (multi-LLM access)
  • AWS IAM, KMS, CloudTrail (security)

AI-agnostic approach: While we run on AWS infrastructure, we use the best AI model for each task (Claude, GPT-5, Gemini, etc.) through multi-LLM orchestration.

Stop Starting From Zero.
Start Here.

Whether you’re exploring agency partnerships, need campaign intelligence, or just want to understand how pattern recognition works—let’s talk.

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