The Benchmark Lie
Why Industry Averages Are Sabotaging Your B2B Campaigns
Industry benchmarks promise data-driven decisions but deliver statistical noise. The Benchmark Lie: How AI-Powered Marketing Makes Experience More Valuable Than Ever reveals why comparing your campaigns to aggregated industry averages is fundamentally flawed—and introduces a better way.
- Available at Amazon, Barnes & Noble, Apple, and more!
- Publishing March 17, 2026
About the Author
Jeffrey Porzio brings 25+ years of B2B marketing experience to this challenge. His experience revealed a troubling pattern: agencies and brands were making decisions based on meaningless benchmarks. Rhymesourcing™ emerged as the solution—finding campaigns that actually rhyme with yours.