About Us
Marketing Intelligence Built on Experience, Powered by AI
Cadence B2B was founded on two insights: industry benchmarks destroy campaign performance by comparing incomparable campaigns, and AI without experienced marketing judgment produces mediocrity at scale.
The Cadence B2B Difference
We're Not a SaaS Platform
You don't need another dashboard. You need a partner who handles strategy, execution, and optimization while you focus on your business.
We're Not a Traditional Agency
No media markup games. No per-asset pricing. No mysterious "retainer" fees. Fixed campaign packages with transparent pricing.
We're AI-Native, Not AI-Washed
Multi-LLM orchestration isn't a marketing buzzword for us—it's our operating model. Claude for strategy, GPT for creative, Gemini for analysis, with open-source models for specialized optimization.
We're Always Privacy-First
Our collective intelligence architecture lets you benefit from patterns across our client base without exposing your proprietary campaign data.
Learn Our Difference In Two Minutes...
Our Core Principles
Experience Appreciates, AI Commoditizes
As AI becomes ubiquitous, human expertise that can orchestrate multiple models becomes more valuable, not less. That's the "Human-AI Moat."
Benchmarks Aggregate Noise
Comparing incomparable campaigns produces statistical nonsense. Pattern recognition across meaningful dimensions produces actionable intelligence.
Transparency Builds Trust
Zero media markup. Fixed campaign pricing including creative iterations. Clients should know exactly what they're paying for.
AI-Agnostic Architecture
We orchestrate the best AI model for each task—Claude for strategy, GPT for creative, Gemini for analysis. Need to use your enterprise's preferred LLM? We adapt to your infrastructure and compliance requirements, not the other way around.
How We Work
We’re not consultants who hand you a report and disappear. We’re a full-service partner who handles everything from pattern analysis to creative execution. Here’s how our process works:
Discovery
Deep dive into your campaigns, audience, goals
Pattern Analysis
Rhymesourcing™ across our intelligence database
Strategy Development
Actionable recommendations based on matching patterns
Execution
Full creative development and campaign deployment
Optimization
Continuous refinement based on performance data
Collective Intelligence
Your campaign patterns (anonymized) help future clients
Meet Jeff Porzio, Founder & Principal
After 25+ years in B2B digital marketing, Jeff recognized a fundamental problem in the industry.
Traditional agencies rely on generic benchmarks that lump together campaigns with nothing in common. A cybersecurity vendor targeting CISOs gets compared to a SaaS company marketing to small business owners. The resulting “intelligence” is worse than useless—it’s actively misleading.
The Insight:
Campaigns don’t repeat, but their dimensions rhyme. Audience resistance levels, trust-building needs, decision-making frameworks—these patterns span industries and verticals in ways traditional benchmarking completely misses.
The Solution:
Rhymesourcing™—a proprietary methodology that finds campaigns matching yours across multiple meaningful dimensions, delivering intelligence you can actually use.
Stop Starting From Zero.
Start Here.
Whether you’re exploring agency partnerships, need campaign intelligence, or just want to understand how pattern recognition works—let’s talk.